The right home for the business you spent a lifetime building.
Baxma Capital buys established, profitable businesses across the UK. We look for a capable management team and real room to grow. We respect your legacy, look after your people and clients, and invest to take the business further.
We buy good businesses and help them go further
If you have built a respected business and are thinking about retirement or your next chapter, the question is not only price. It is who looks after what you built.
We protect your legacy
Your name, your people and your client relationships are the value in the business. We respect them and build on them, rather than stripping them out.
We back your management team
We buy businesses that already run well without the owner in every decision. Your team keeps running the business, with more support behind them and more room to grow.
We invest to grow
We bring capital, practical AI and modern technology, and a strong support network, so the business and your team can do more, not less, after you step back.
A different experience for you and your team
Many owners fear selling to a faceless institution that treats the business as a number. We work differently, and the difference shows from the first conversation.
More about our approachSelling to Baxma Capital
- You deal directly with the founder, start to finish
- A buyer who backs your team rather than replacing it
- We invest in the business and back your team
- A respectful, confidential and straightforward process
A founder, backed by serious deal making expertise
Charles is supported by an experienced advisory board of M&A, legal, financial and funding specialists, named on our team page, who support every acquisition.
Meet the team and advisory boardLet us have a quiet, confidential conversation
No pressure and no obligation. Whether you are ready now or simply planning ahead, we would value the chance to talk and to listen.
Get in touchWe care about what happens next.
Baxma Capital was founded on a simple belief. The businesses people spend a career building deserve a buyer who understands them, and who treats the people inside them with respect.
A focused buyer of established UK businesses
Baxma Capital buys established, profitable businesses across the UK. We are led by clear criteria rather than by sector, because what makes a business worth backing is rarely the industry it happens to sit in.
Many owners worry that selling means handing the business to someone who sees only a spreadsheet. We take a different view. The team, the relationships and the reputation are the business, and our job is to protect them and help them grow.
Our principles
The commitments that guide how we work with every owner we meet.
We understand the business
We take the time to learn what actually drives your business, what makes it valuable and what would damage it, so we protect the things that matter.
We respect your legacy
The name you built and the trust behind it took years to earn. We treat that legacy with the care it deserves.
We look after people
Your team and your clients are the reason the business works. We provide stability, opportunity and support, not upheaval.
We act with integrity
Straight answers, fair terms and complete confidentiality, from the first conversation through to completion.
Want to know if we are the right fit?
The best way to find out is a short, confidential conversation. There is no commitment in talking.
Start a conversationA fair and respectful process.
Selling the business you built should feel like passing it to someone you trust. Here is how we think, and exactly how we work.
What you can expect from us
We listen first
Every business and every owner is different. We start by understanding what matters most to you and your team.
We are straight with you
Clear terms and honest conversations. The deal we discuss is the deal we aim to do, with no games or last minute changes.
We move at your pace
A sale is personal. We flex the timeline and your ongoing role around what is right for you.
We protect, then improve
First we safeguard what works. Then we invest in technology, capacity and support to help the business grow.
We keep it confidential
Discretion at every stage. Nothing is shared, and you stay in control of the process throughout.
We are ready to act
Backed by an experienced advisory and funding network, we can move quickly and with certainty when the fit is right.
A clear path, no surprises
Most owners tell us the process is far simpler and more respectful than they expected.
Confidential conversation
A relaxed, private call to understand your business and what you want from a sale. No documents and no obligation.
Mutual fit and offer
If there is a fit, we share an honest, indicative valuation and outline of terms early, so there are no surprises.
Respectful due diligence
Efficient and discreet, handled by our advisory board and their firms. We work around you and your team, not in their way.
Completion and handover
We complete on the terms agreed, and support a smooth transition for your people and your clients.
The businesses we are looking for
We share our criteria openly, because we would rather have the right conversations than many.
Not quite a match on every point? Please still get in touch. We consider every opportunity on its merits and in complete confidence.
What owners ask us
What happens to my staff?
What about our clients?
What sectors do you buy in?
Is my enquiry confidential?
How long does it take?
What is the first step?
The support to help your business go further.
A good buyer should leave the business stronger than they found it. Here is what we bring after completion, and why it matters for your team and your clients.
Operating experience
Charles has built businesses from the ground up and led a fintech vertical at scale in a tightly regulated market. We understand distribution, client relationships and what it takes to run an established business day to day, so we respect how yours actually works and protect what makes it valuable.
AI and technology
We bring practical AI and modern technology to established businesses, applied only where it genuinely adds value: taking admin off your team, speeding up service and surfacing opportunities, so your people spend more time with clients and less on paperwork. AI supports your people here, it never replaces the relationships that make the business valuable.
Investment and capacity
We provide capital and resources to invest in growth, whether that is hiring, new lines, better systems or stronger market access. The business gains the means to do more.
Group strength and support
As part of a focused group, your business gains scale, shared expertise and back office support, while keeping the local character and relationships your clients value.
Modern capability, applied with care
Baxma Capital is led by people with a deep background in artificial intelligence and financial services. But we start with the business, not the technology. We apply AI only where it genuinely helps, we leave well alone what already works, and we introduce any change gradually and with respect for how you operate.
Less admin
AI takes care of routine processing and paperwork, so your team spends time with clients instead of data entry.
Better service
Faster quotes, orders and responses, with fewer things slipping through the cracks, so clients feel well looked after.
Smarter growth
We help surface opportunities already sitting in your customer base, from cross sell to retention, that are easy to miss day to day.
Your clients keep dealing with the people they know. The technology simply works quietly in the background.
Continuity for your clients, opportunity for your team
A retiring owner often faces a hard choice. Sell to a large consolidator with scale but little personal care, or to a buyer who means well but cannot take the business forward.
We aim to offer both. The understanding and care of a specialist, with the investment and support of a group, so the business you built keeps serving clients and giving your people room to grow.
Curious how we would support your business?
Let us talk it through, confidentially and with no obligation.
Start a conversationFounder led, expertly backed.
You deal directly with the founder, supported by an experienced advisory board of M&A, legal, financial and funding specialists who help us acquire and improve with confidence.
Charles Elegbede
Charles founded Baxma Capital to bring something the lower mid market rarely sees in a buyer: a deep background in artificial intelligence and financial services, paired with genuine respect for the businesses he acquires and the people inside them.
He built and led the fintech vertical at Cover Genius, one of the largest insurtech firms in the world, giving him a practical understanding of distribution, regulated markets and what it takes to run a modern business at scale. He developed his expertise in artificial intelligence at Microsoft. And as a serial founder who has built businesses from the ground up, he knows first hand what it takes to create something lasting, and what it means to hand it on to the right people.
His thesis is simple. Well run businesses with a capable team hold real value that modern technology can protect and extend, without ever losing the relationships at their heart. Charles leads every conversation personally, and brings that AI and financial services capability to help each business run better, serve clients faster and grow, while the name and the people behind it stay firmly in place.
Decades of deal making in your corner
Charles is supported by an experienced advisory board. They support our diligence, structuring and funding, and bring institutional rigour to every acquisition. They are named below, and happy to act as references.
Dee Ludlow
M&A and acquisitions, with 30+ acquisitions completed
Craig Hill
Private equity, multiple exits, background across FCG, AEA and KKR
Kush Birdi
M&A legal, founder of Birdi & Co solicitors
Sharon Dhillon
Chartered accountant, cross border financial due diligence
Kevin Griffiths
M&A accounting, YGM Group
Rohan Badenhorst
M&A accounting, YGM Group
Jag Saran
Buy side debt advisory and acquisition funding
Sam Gillmore
Private banking, Coutts
Sam Jeeves
Institutional acquisition funding
The advisory board supports Baxma Capital on an advisory basis and is not employed by Baxma Capital.
Prefer to speak to a person?
You will always deal with a real decision maker at Baxma Capital, never a call centre or a committee.
Start a conversationA quiet, confidential first conversation.
No documents, no pressure and no obligation. Tell us a little about your business and we will come back to you personally, usually within one working day.
Tell us about your business
Only your name and email are required. Everything else simply helps us make the first call more useful for you.
Prefer to just email? Write to deals@baxmacapital.com and it reaches the same place.
Thank you, your message is with us.
We have received your enquiry and treat it in complete confidence. Charles will come back to you personally, usually within one working day.
In the meantime, you are welcome to read more about how our process works or who sits behind Baxma Capital.
What happens after you send this
- We reply personally. Charles reads every enquiry himself and responds, usually within one working day.
- A relaxed introductory call. Around thirty minutes, at a time that suits you. No documents needed.
- You set the pace. If the timing is not right, we are very happy to stay in touch for as long as it takes.
- An honest answer either way. If we are not the right home for your business, we will tell you plainly, and point you somewhere better where we can.
Nothing you tell us is shared with your staff, your clients, your suppliers or the wider market. There is no register, no mailing list and no obligation of any kind in making contact.
Who we are looking to speak with
- Established, profitable businesses anywhere in the UK
- From around £500k EBITDA, as a guide not a strict cutoff
- A management team already in place, not a business resting on one person
- Clear room to grow, organically or through further acquisitions
- Owners planning retirement, succession or a step back
Not quite a match on every point? Please still get in touch. We consider every opportunity on its merits, and in complete confidence.