The right home for the business you spent a lifetime building.
Baxma Capital acquires established commercial insurance brokers across the UK. We are insurance specialists who respect your legacy, look after your people and clients, and invest to help the business grow.
We buy good brokers and help them go further
If you have built a respected brokerage and are thinking about retirement or your next chapter, the question is not only price. It is who looks after what you built.
We protect your legacy
Your name, your people and your client relationships are the value in the business. We respect them and build on them, rather than stripping them out.
We understand insurance
We know broking, your clients and the FCA world you work in. You deal with people who speak your language, not generalist investors learning the sector.
We invest to grow
We bring capital, practical AI and modern technology, and a strong support network, so the business and your team can do more, not less, after you step back.
A different experience for you and your team
Many owners fear selling to a faceless institution that treats the business as a number. We work differently, and the difference shows from the first conversation.
More about our approachSelling to Baxma Capital
- You deal directly with the founder, start to finish
- Insurance specialists who understand your business
- We invest in the business and back your team
- A respectful, confidential and straightforward process
A founder, backed by serious deal making expertise
Baxma Capital works in partnership with the 5D board, an experienced group of M&A, legal, financial and funding specialists who support every acquisition.
Meet the team and advisory boardLet us have a quiet, confidential conversation
No pressure and no obligation. Whether you are ready now or simply planning ahead, we would value the chance to talk and to listen.
Get in touchWe care about what happens next.
Baxma Capital was founded on a simple belief. The businesses people spend a career building deserve a buyer who understands them, and who treats the people inside them with respect.
A focused buyer of UK insurance brokers
Baxma Capital acquires established commercial insurance brokers across the UK. We focus on this one sector because focus is what lets us add real value.
Many owners worry that selling means handing the business to someone who sees only a spreadsheet. We take a different view. The team, the relationships and the reputation are the business, and our job is to protect them and help them grow.
Our principles
The commitments that guide how we work with every owner we meet.
We understand the business
We are insurance people first. We know what makes a brokerage valuable and what would damage it, so we protect the things that matter.
We respect your legacy
The name you built and the trust behind it took years to earn. We treat that legacy with the care it deserves.
We look after people
Your team and your clients are the reason the business works. We provide stability, opportunity and support, not upheaval.
We act with integrity
Straight answers, fair terms and complete confidentiality, from the first conversation through to completion.
Want to know if we are the right fit?
The best way to find out is a short, confidential conversation. There is no commitment in talking.
Start a conversationA fair and respectful process.
Selling the business you built should feel like passing it to someone you trust. Here is how we think, and exactly how we work.
What you can expect from us
We listen first
Every business and every owner is different. We start by understanding what matters most to you and your team.
We are straight with you
Clear terms and honest conversations. The deal we discuss is the deal we aim to do, with no games or last minute changes.
We move at your pace
A sale is personal. We flex the timeline and your ongoing role around what is right for you.
We protect, then improve
First we safeguard what works. Then we invest in technology, capacity and support to help the business grow.
We keep it confidential
Discretion at every stage. Nothing is shared, and you stay in control of the process throughout.
We are ready to act
Backed by an experienced advisory and funding network, we can move quickly and with certainty when the fit is right.
A clear path, no surprises
Most owners tell us the process is far simpler and more respectful than they expected.
Confidential conversation
A relaxed, private call to understand your business and what you want from a sale. No documents and no obligation.
Mutual fit and offer
If there is a fit, we share an honest, indicative valuation and outline of terms early, so there are no surprises.
Respectful due diligence
Efficient and discreet, handled by our professional bench. We work around you and your team, not in their way.
Completion and handover
We complete on the terms agreed, and support a smooth transition for your people and your clients.
The businesses we are looking for
We share our criteria openly, because we would rather have the right conversations than many.
Not quite a match on every point? Please still get in touch. We consider every opportunity on its merits and in complete confidence.
What owners ask us
What happens to my staff?
What about our clients?
Do you understand insurance?
Is my enquiry confidential?
How long does it take?
What is the first step?
The support to help your business go further.
A good buyer should leave the business stronger than they found it. Here is what we bring to the brokers we acquire, and why it matters for your team and your clients.
Insurance expertise
We understand commercial broking from the inside, including distribution, client relationships, capacity and FCA regulation. We respect how the business actually works, and protect what makes it valuable.
AI and technology
We bring practical AI and modern technology to traditional broking, applied only where it genuinely adds value: taking admin off your team, speeding up service and surfacing opportunities, so your people spend more time with clients and less on paperwork. AI supports your people here, it never replaces the relationships that make the business valuable.
Investment and capacity
We provide capital and resources to invest in growth, whether that is hiring, new lines, better systems or stronger market access. The business gains the means to do more.
Group strength and support
As part of a focused group, your business gains scale, shared expertise and back office support, while keeping the local character and relationships your clients value.
Modern capability, applied with care
Baxma Capital is led by people with a deep background in artificial intelligence and financial services. But we start with the business, not the technology. We apply AI only where it genuinely helps, we leave well alone what already works, and we introduce any change gradually and with respect for how you operate.
Less admin
AI takes care of routine processing and paperwork, so your team spends time with clients instead of data entry.
Better service
Faster quotes, renewals and responses, with fewer things slipping through the cracks, so clients feel well looked after.
Smarter growth
We help surface opportunities already sitting in your book, from cross sell to retention, that are easy to miss day to day.
Your clients keep dealing with the people they know. The technology simply works quietly in the background.
Continuity for your clients, opportunity for your team
A retiring owner often faces a hard choice. Sell to a large consolidator with scale but little personal care, or to a buyer who means well but cannot take the business forward.
We aim to offer both. The understanding and care of a specialist, with the investment and support of a group, so the business you built keeps serving clients and giving your people room to grow.
Curious how we would support your business?
Let us talk it through, confidentially and with no obligation.
Start a conversationFounder led, expertly backed.
You deal directly with the founder, supported by an experienced advisory board of M&A, legal, financial and funding specialists who help us acquire and improve with confidence.
Charles Elegbede
Charles founded Baxma Capital to bring something the broking market rarely sees in a buyer: a deep background in artificial intelligence and financial services, paired with genuine respect for the businesses he acquires and the people inside them.
He has built and led the fintech vertical at one of the largest insurtech firms, giving him a deep, practical understanding of insurance distribution and the realities of running a modern brokerage. He developed his expertise in artificial intelligence at Microsoft. And as a serial founder who has built businesses from the ground up, he knows first hand what it takes to create something lasting, and what it means to hand it on to the right people.
His thesis is simple. Well run brokerages hold real value that modern technology can protect and extend, without ever losing the relationships at their heart. Charles leads every conversation personally, and brings that AI and financial services capability to help each business run better, serve clients faster and grow, while the name and the people behind it stay firmly in place.
Decades of deal making in your corner
Baxma Capital works in partnership with the 5D board. This experienced bench supports our diligence, structuring and funding, and brings institutional rigour to every acquisition.
Dee Ludlow
M&A and acquisitions, with 30+ acquisitions completed
Craig Hill
Private equity, multiple exits, background across FCG, AEA and KKR
Kush Birdi
M&A legal, founder of Birdi & Co solicitors
Sharon Dhillon
Chartered accountant, cross border financial due diligence
Kevin Griffiths
M&A accounting, YGM Group
Rohan Badenhorst
M&A accounting, YGM Group
Jag Saran
Buy side debt advisory and acquisition funding
Sam Gillmore
Private banking, Coutts
Sam Jeeves
Institutional acquisition funding
The advisory board supports Baxma Capital through the 5D partnership and is not employed by Baxma Capital.
Prefer to speak to a person?
You will always deal with a real decision maker at Baxma Capital, never a call centre or a committee.
Start a conversation